Times are tight, and companies are looking to save money any place possible. A great way to cut costs is to by used, and that includes buying a used trade show display. Sure, there’s something to be said for having a shiny new display, but there’s no better way to save money than to buy used, and there’s nobody better to buy your used trade show display from than Trade Show Joe. Their selection of used booths is second to none, are priced to meet any budget, and are all in like-new shape.
Why spend thousands of dollars on a new trade show display when you could get one that is just as good and costs hundreds less? If you’re looking to shave some money from your budget but still need to attend all the major trade shows, check out Trade Show Joe and their selection of used displays. You won’t be disappointed.
When you entered the profession of selling, you learned your product. You learned some sales techniques, you got out there amongst them and put your knowledge to work, and you started to make some money. Then, all of a sudden, you got smart. You quit doing what your company asks you to do. And then you started to slip. Many of you reading these words will put this book down and in six months double your income. Then you’ll stop doing what I’ve asked you to do. You’ll stop doing the things that caused your income to double. Don’t stop.
Instead, do what professional athletes do. There’s a lot of similarity between the professional athlete and a professional salesperson. You know that high school teams practice. That doesn’t surprise you— the kids have to learn the game. You know that college teams practice. Okay, they’re still quite young. But, before every season starts, the pros are out there sweating it up. The first string is out there. The star quarterback is out there. He’s making a chunk but he’s running. He’s perspiring. He’s spending some of his time on new wrinkles, certainly, but most of the time he’s drilling on fundamentals. Reviewing the basics. In fact, what’s interesting is that the more professional and talented an athlete is, the more that athlete—man or woman—practices and trains. This comes back to that neat little thing called discipline, doesn’t it? It calls into play that business of making yourself do what you know you should do.
Put a note in your tickler file to review this book a year from now. When the time comes, I know there’s a good chance you’ll say, “I’m not going through that stuff again. I know it. I’ve milked it for everything it’s worth.” I hope you won’t say that. I hope you won’t limit the effectiveness of your learning. I hope you won’t put a ceiling on your income-earning potential. I hope you won’t decide to slip back into the quagmire of mediocrity. Reinforce your learning. Do it at least annually. Preserve your hard-won skills. Enhance your knowledge. Add to it. Reinforce. Keep your greatness.
Instead of letting your greatness wither, make it grow. You’ll find this true of all learning that’s important to you: every time you review the material in depth, you’ll see things you never saw before and discover concepts you weren’t ready to use before. Whenever you review effective knowledge, you reinforce your previous insights with richer insights.